Development of Product Supply Chain Strategy Using BMC and Axiomatic Design

Product is an essential industrial manufacturing that creates high economic value worldwide. Global entrepreneurs’ lack of marketing management led to a severe problem in the manufacturing preparation and control of the supply chain. Therefore, this research aims to develop the product supply chain using axiomatic design and a model canvas to generate a product manufacturing model. A particular case study proved the results. The result showed a suitable model for the product supply chain that can increase entrepreneurs’ profitability through the matrix design. As a result, a suitable model was created for Thailand’s industry. For this purpose, axiomatic design was applied to create a model that could increase supply chain efficiency. In addition, the implications provide capacity and readiness for manufacturers. The output of the appropriate model allows for developing and improving the supply chain strategy according to the Industry 4.0 strategy. However, this model should be tested in manufacturing enterprises to increase reliability. According to the applied methods and described management tools, entrepreneurs can operate their enterprises sustainably and gain market profitability in the future.